How to Use KakoBuy to Purchase H&M from 1688: A Complete Guide

2025-03-30

With the rise of cross-border e-commerce, an increasing number of international shoppers are turning to Chinese platforms like 1688 for affordable fashion. However, purchasing directly from 1688 can be challenging without a Chinese payment method or shipping address. Enter KakoBuy, a reverse purchasing (反代购) platform that simplifies buying from Chinese sites for global customers. This guide will walk you through using KakoBuy to shop for H&M products on 1688, including how to analyze product data using tools like the product comparison spreadsheet.

Step 1: Understanding 1688 and KakoBuy's Role

1688.com is Alibaba's B2B wholesale marketplace where even unbranded H&M stock

  • Local proxy buyer
  • Consolidation service
  • Quality checker

Interesting fact: Some 1688 merchants sell excess H&M inventory

Step 2: Finding Authentic H&M Listings on 1688

Searching for "H&M" directly might not yield results due to brand protection policies. Try these alternatives:

  1. Search descriptors: "Retro Western style" or "Nordic minimalist" (common H&M aesthetics)
  2. Use image search with H&M product photos
  3. Look for listings with the term "original single" (原单 in Chinese)

For comprehensive product analysis, utilize the comparison spreadsheet

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