Founded in 1913 by Mario Prada, Prada is one of the most iconic luxury fashion brands in the world. Originally established as Fratelli Prada in Milan, Italy, the brand began as a leather goods shop specializing in luxury trunks, travel accessories, and handbags. Today, Prada is synonymous with sophistication, innovation, and timeless elegance.

From Humble Beginnings to Global Icon

Mario Prada initially catered to the Italian aristocracy and European elite, crafting high-quality leather goods with exceptional craftsmanship. However, it was not until his granddaughter, Miuccia Prada, took over the company in the late 1970s that the brand truly transformed into a global powerhouse. Miuccia, with her avant-garde vision, redefined luxury fashion by blending traditional craftsmanship with modern design.

Revolutionizing Fashion

In 1985, Prada introduced its first ready-to-wear collection, which quickly gained acclaim for its minimalist aesthetic and clean lines. The brand's iconic nylon backpack, launched in 1984, became a symbol of understated luxury and practicality. This innovative use of unconventional materials set Prada apart from its competitors and solidified its reputation as a trendsetter.

Global Expansion and Influence

Over the decades, Prada has expanded its product range to include everything from apparel and accessories to fragrances and eyewear. The brand's flagship stores, designed by renowned architects, are landmarks in major cities worldwide. Prada's fashion shows during Milan Fashion Week are highly anticipated events, showcasing the brand's ability to reinvent itself while staying true to its core values.

Prada Today: A Modern Luxury Experience

Today, Prada continues to push boundaries with its innovative designs and commitment to sustainability. The brand has embraced digital transformation, offering personalized shopping experiences through its online platform. From its classic Saffiano leather handbags to its cutting-edge collaborations, Prada remains at the forefront of the luxury fashion industry.

Explore Prada's Collection

For a detailed look at Prada's latest products, you can visit this comprehensive spreadsheet. It provides an overview of Prada's diverse offerings, including clothing, accessories, and more, making it a great resource for fashion enthusiasts and buyers alike.

Prada's enduring legacy is a testament to its ability to evolve with the times while maintaining its commitment to quality and innovation. Whether you're drawn to its timeless designs or its forward-thinking approach, Prada is a brand that continues to inspire and captivate the world of fashion.