H&M, or Hennes & Mauritz, is a globally recognized fashion brand known for its trendy and affordable clothing. Founded in 1947 by Erling Persson in Västerås, Sweden, the company initially started as a women's clothing store called "Hennes," which means "hers" in Swedish. In 1968, the brand expanded its offerings by acquiring a hunting and fishing equipment store named Mauritz Widforss, leading to the merger of the two names into what is now known as H&M.

Over the decades, H&M has grown into one of the largest fashion retailers in the world, with stores in over 74 countries. The brand's success lies in its ability to quickly adapt to changing fashion trends while maintaining affordable prices. H&M collaborates with renowned designers and celebrities, such as Karl Lagerfeld, Stella McCartney, and Beyoncé, to create exclusive collections that attract fashion enthusiasts worldwide.

One of the key aspects of H&M's business model is its commitment to sustainability. The brand has launched initiatives like "Conscious," which focuses on producing clothing from sustainable materials such as organic cotton and recycled polyester. H&M also encourages customers to recycle their old clothes through in-store collection programs, further reducing the environmental impact of fast fashion.

If you're interested in exploring H&M's product offerings in detail, you can check out this interactive spreadsheet

H&M's journey from a small Swedish store to a global fashion powerhouse is a testament to its innovative approach and dedication to customer satisfaction. Whether you're looking for the latest trends or timeless classics, H&M has something for everyone.